MediaPost Publications - Google To Give Marketers More Click Fraud Info - 07/26/2006

MediaPost Publications - Google To Give Marketers More Click Fraud Info - 07/26/2006: "Google To Give Marketers More Click Fraud Info
by Shankar Gupta, Wednesday, Jul 26, 2006 6:00 AM ET
GOOGLE SAID TUESDAY THAT IT would begin offering AdWords advertisers reports on the number of invalid clicks that Google filters from their accounts.
Google is billing the move--which comes the same week that a judge in Arkansas is weighing whether to approve a $90 million settlement of a class-action lawsuit concerning click-fraud--as an attempt to give advertisers insight into click fraud. "