Sun Microsystems: Blog Heaven

Sun Microsystems: Blog Heaven"Markets are conversations," announced the famous New Economy screed The Cluetrain Manifesto, published in 2000. The manifesto’s theme is that the Internet allows many more such conversations—but that they are only valuable if they are conducted in an authentic human voice. "In just a few more years," the mani-festo warns, "the current homogenized ‘voice’ of business—the sound of mission statements and brochures—will seem as contrived and artificial as the language of the 18th-century French court."